How long do you think an online store can survive without proper traffic?
An online store, no matter how well designed it is or has an amazing UI, and not to forget has high-quality goods in store for its customers, will get blurred amongst the many other online stores if there aren’t people to pay their visits there.
Website traffic refers to how many people visit your site.
If your website has no traffic, then nobody will read, view, or engage with your website’s content.
In the case of an eCommerce store, nobody will click, or view, or buy the products on your website.
Nobody wants their website to be abandoned or deserted by people.
No people means no traffic, and without proper traffic, there is no way a website can be monetized.
Then what’s the point of having a website, when it cannot be monetized, or cannot convert the potential audience into customers?
Without the proper generation of traffic, the chances of survival of a website get reduced.
Feeling worried about your store?
Are you looking out for ways to drive substantial traffic to your website?
Well, then congratulations. You are exactly where you need to be right now!
If you are an amateur in the online world and have recently joined the bandwagon of entering into dropshipping business, then this article is for you.
Below we have tailored a list of seven effective ways to get free traffic to your dropshipping store.
Seven Effective Ways to Get Free Traffic to Your Dropshipping Store
1. Create a Blog on Your Dropshipping Store
Blogging might sound like a preposterous idea especially if you have no clue how, where, or when to do it. But, trust us, it will help you to drive traffic to the dropshipping store.
Content marketing has taken digital marketing by storm.
It has allowed many online sellers to integrate the keywords used by people, in the website’s content.
If you add the right keywords and phrases that your targeted audience might use, then there are good chances that they will come to your page from the Search Engine Result Pages (SERPs).
Writing a blog doesn’t have to be difficult.
You don’t have to conduct researches, gather statistical data (that might be a good idea though).
When it comes to writing a blog, you simply have to write down an article using the proper keywords that arouses the interest of your targeted audience.
Your articles should help people to find the answers to their queries, or to learn something new and interesting.
If your articles are informative, have unique ideas, provide tips and tricks to your visitors, then they will look forward to coming back when the next article is published.
Do not limit the blog publishing to your website only.
The Internet is filled with many other online forums that allow different people to share their articles, and then they post it on their website with proper credit and link to your website.
If your piece of writing interests someone, he might track down your website.
2. Social Media Platforms
In the previous year, approximately 3.6 billion were using social media. This means you get access to a large audience. The only thing that is left to do, is to stir up their interest to pay a visit to your store.
Below we will discuss how you can use Facebook, Twitter, and Instagram, to boost the SEO for the dropshipping store.
Facebook is the undisputed leader of social media platforms.
Almost every person on this planet has heard of it and is an active user of it.
There were 2.45 billion users of this application in 2019.
The number sure has soared in the previous and the current year.
To drive the traffic to the dropshipping store, you first must make a business page on Facebook.
Join different groups that deal in the same industry or niche as yours.
Interact with users and actively participate in online discussions.
Furthermore, keep your page updated without being too promotional.
Post interesting infographics that will want people to know about your brand and the products you deal in.
Twitter is crowded with mostly middle-aged people i.e. people of 35 years – 65 years constitute 63% of total users on this platform.
Again you have a good chance to capture the attention of the mass audience.
Follow the people of your industry. Answer the queries of your potential customers, but remember do not sound too promotional.
Your primary motive is to introduce your brand to them and then convince them to become your customers.
The most important thing, use proper hashtags to trend on the feed of your targeted audience.
Instagram is the perfect place to tempt all the shopaholics to visit your store and have a look at your products.
The best way to do this is by uploading clear, high-resolution pictures of your products on your feed and stories.
Collaborate with influencers who have a large following.
Your brand will reach a wider audience if you work with an influencer.
Host giveaways and contests to increase your brand awareness.
Stir up an interesting debate to welcome the responses of people.
3. Create a YouTube Channel
Not many people resort to YouTube when it comes to generating free traffic on the dropshipping store.
However, YouTube is a powerful tool to bring organic traffic to your store.
Just as Google is the pioneer of the search engines, YouTube is the same in terms of video format.
When people enter their search queries on Google, videos uploaded on YouTube are also displayed on the Search Engine Result Pages.
You can generate traffic from YouTube in the following ways:
- Create Relevant Videos
This is quite obvious. Create videos that are related to your niche.
It doesn’t specifically have to be about your product, it can be anything that your viewers can relate to.
For instance, if your dropshipping store deals with fragrances, then you can create a video explaining the different notes that are used in branded perfumes, or the proper way to apply perfume to make it last longer, etc.
You can also invite your customers and interview them about their experience with your products.
- Collaborate With Other Brands
If you’ve run out of ideas to create YouTube Video then join your hands with other brands.
Create a video together and upload it on both channels.
Other brands can be the ones who are dealing in the same products as yours, or the complementary goods.
For instance, one brand that sells coffee can collaborate with the other brand that sells, customized coffee mugs.
- Create White Board Animations
Whiteboard animations and doodles are an excellent way to attract viewers to watch your video.
People are less likely to remove the video if it interests them.
Try to keep the video short and be very precise about the point that you are trying to put forward.
4. Niche Forums and Communities
The best thing about online communities, forums, and groups is that it easily allows the businesses to capture the attention of a particular group that fits the persona of their ideal buyers.
Online forums allow you to participate in discussions and answer the queries of people by using your knowledge related to that niche.
While it may not bring the traffic overnight, it will increase your links and networks with other businesses and people.
By discussing and sharing your expertise on a subject, you invite people to place their trust in you because you are competent enough to fulfill their needs.
You can use the following platforms to increase your engagement with the certain demographic that you want to target.
Quora is a renowned question and answer based website.
It welcomes questions from the general public and then allows the other members to answer the question.
If a person sees a question that revolves around their niche or industry, then he can answer the question and if required, he can also give the solution of the problem by suggesting the products on his online store.
However, it doesn’t have to be too promotional.
You first have to answer the question of the person and then heighten their interest in your products by providing the link to your store.
- Join Forums
Another option to inform the people about your existence in the market is by joining the forums.
Log on to google.com and search the forums of your niche.
For instance, if you sell tech products, then you can look up a forum where you’ll find the most tech enthusiasts.
Take part in the discussion and provide relevant insight to people about their queries.
Again, don’t just promote the goods that you sell.
Your primary aim should be to help people, give them a piece of expert advice, or suggest a solution to their problems, and then attach a link to your website.
5. Comment on Other Websites/Blogs
Another great way to drive more traffic and grow your online store is to comment on other websites.
This also improves your ranking on the result pages of search engines.
This tip is the easiest than the above-listed ones.
All that you have to do is to visit the website of the same niche. Go on their blog page and leave your reviews about the article.
Share why you liked the article, what points did you agree or disagree with.
Keep in mind it has to be done very professionally without getting aggressive.
You can also suggest some points to be added or edited in the article.
Refrain from using amateurish comments like ‘Great effort’, ‘A good read’, etc.
Your article should be valuable and should reflect your knowledge and expertise on a certain topic.
It will let people know that you are proficient in your field.
This is not only for the blog page of a website, you can do the same thing on the social media posts of other businesses.
Their followers will give you a follow if your comment interests them and makes them believe that you are not just another average business.
6. Email Marketing
Email may sound old and boring, some might even think that they won’t fetch desired results, but that’s not the case always.
Like every other marketing channel, the success, and failure of email marketing depends upon how it is executed.
Invite people to share their email addresses with you or to sign up for the newsletter.
It might be difficult to get their emails, but you can offer something valuable in return for their email address.
For instance, if you have an online store that deals with makeup products, then you can send a free sample of your products, or you can offer them an ebook, tutorial, printable resources for free.
Email marketing will allow you to send the latest updates, deals, and discounts on your store.
This will compel your subscribers to visit your website.
7. Boosting SEO
All the above techniques will go in complete vain if the SEO of your dropshipping store is weak.
Before anything else, you first have to improve your SEO.
Fixing and increasing the SEO of your website requires ample time, resources, and patience.
The more time you invest in your SEO the more it will benefit you in the long run.
Try to boost your SEO in the following ways:
- Improve the Speed of Website
Online buyers and visitors are impatient. They loathe waiting for the webpages to load.
If a website takes more than 3 seconds to load, a huge chunk of the audience will be lost by the business.
Every second is precious for online businesses.
A large number of users now access the different websites by their cell phones.
If your website is not responsive to different mobile devices, then do not expect the user to be kind enough to stay on your page for long.
If users quit your website because it’s not responsive, then your bounce rate will increase and as a result, the SEO of your website will fall.
- Optimize Code and Pictures
Pictures are an essential part of an online store.
High-resolution images take a lot of time to load the web pages.
This slows down the speed of the website.
Compress your code and optimize the images to make your pages load faster.
In a Nutshell
And… that’s a wrap. Now you have the 7 secrets to get free traffic to your dropshipping store.
You can implement these tips and tricks to welcome hefty traffic even if you have just started up with your dropshipping store.
If you have any other methods that work well and aren’t on the list, then enlighten us by commenting below. We would love to hear from you.
All the best for getting organic traffic to your dropshipping store!
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes.
He is a passionate entrepreneur running multiple businesses, marketing agencies, and mentoring programs.