Are you worried whether your sales being impacted due to abandoned carts?
Nobody likes an abandoned cart.
But that's the sad truth of many eCommerce store owners.
You spend a lot of effort trying to get customers to your store - but still, they're leaving.
Almost 70% of buyers who come to your store to buy from you easily end up abandoning their carts in the end.
Sounds pretty discouraging, right?
But don't worry! We're here to help you solve that once and for all!
While not all of those abandoned carts can be converted, using the right tools can help you bring at least some of those customers back and increase your conversions.
In today's article, I'm going to share the 8 best plugins whose aim is to help you decrease your cart abandonment and increase your sales.
So, let's begin and see what these almighty plugins can do for you.
Reasons for Cart abandonment - Why customers abandon carts?
Before we jump to the best cart saver tools, let's take a look at some of the reasons why buyers abandon their carts in the first place.
It shouldn't be a surprise that carts are sometimes being abandoned primarily because it takes a little effort to start filling the cart. A customer may easily do so without even intending to go through with paying for the purchases.
But when it comes to average eCommerce store conversion rates, which is 1.3%, we see that many store owners waste a lot of potentials.
Here are the 10 primary reasons for an abandoned cart:
However, in some cases, shopping carts may be able to be recovered. So, let's see a bit closer what 12 cart saver tools can help you a lot in winning back those so-called "lost" sales.
9 Best Cart Abandonment Recovery Plugins for Ecommerce Stores in 2021
1. Inline Checkout
Inline is the ultimate CRO (Conversion rate optimization) tool that helps you increase your conversions, and it:
- Increases your average order value by 33%, providing multiple payment methods.
- Offers you a Cart Recovery feature, so when your buyers abandon the cart, you can send them automatic follow-ups to continue where they left and make a purchase.
- Has an automatic discount feature that automatically lets customers see the discounted price calculated at the checkout without having to enter the codes manually.
Primarily it's designed like a checkout tool, but according to the fact that it offers much more than any checkout tool, it's not just a checkout.
Inline’s cart abandonment recovery feature helps you increase sales up to 23% by sending cart recovery emails or SMS to customers who add products to their cart and leave without completing an order.
The cart recovery emails are automatically sent 1-12 hours after checkout is abandoned, so you can stay in touch with potential customers while your store is still fresh in shoppers' minds.
The best thing - you can choose and customize when and how your customers will get notified.
Studies show that almost 50% of all customers who interact with this type of cart abandonment recovery campaigns ultimately make a purchase.
Abandoned cart text messages are also a great way to encourage customers to complete their orders without being obtrusive.
SMS campaigns have an open rate as high as 90%, which maximizes your potential conversions, and Inline offers this feature as a part of cart abandonment recovery campaigns.
Inline’s pricing plans depend on the number of monthly stores you manage, and it starts from $16 per month.
CartStack is a multichannel cart abandonment recovery tool that helps you drive new sales without driving new traffic, concentrating on retention!
CartStack helps you recover more than just abandoned shopping carts by sending targeted messages to buyers at all stages of your conversion funnel. This tool can help you recover as many as 15% of abandoned carts.
CartStack recovery campaigns focus is on cart recovery emails that utilize real-time data to send a series of email reminders just at the right moment to get customers back to your store to complete their order.
CartStack has an email reminder option that you can integrate with any site to help you recover abandoned carts.
Ecommerce platforms that can integrate with CartStack:
- Sap Hybris
- Pinnacle Cart
- Shopify Plus
CartStack's pricing plans depend on the number of monthly orders, and it starts with $29 for up to 100 orders/month.
Retainful is a cart recovery tool that automatically sends recovery emails to potential customers in a sequence until they return to your store. You can create your campaigns just by using the intuitive drag & drop editor, and each abandoned or recovered cart can be tracked in real-time alongside revenue.
This plugin can help not just with cart abandonment but a lot of other things. What makes Retainful great is that you can motivate your customers to purchase while on-site using features such as a countdown timer, exit-intent popups, or add-to-cart popups.
After the customer abandons their cart on the WooCommerce store, it automatically sends email reminders after 30 minutes. And it also triggers one another email after the 6 hours of cart abandonment.
A day after, it reminds customers again, just this time email includes a coupon code. If the customer has not recovered in 3 days, so it sends a reminder email again after 3 days.
By default Retainful offers you a three email templates, but you can create and customize as many templates as you need for your cart abandonment recovery campaign.
It offers you an option to view your abandoned cart reports, view your recovered cart value, abandoned cart value, and many other details. It also has the feature of sending coupons for the customer's next order.
Retainful has an option to integrate with leading Ecommerce platforms such as Shopify and WooCommerce, as well as marketing tools such as Mailchimp, HubSpot, ActiveCampaign.
Retainfull offers a free pricing plan with limited features for up to 300 contacts. On the other side, their paid plans start from $15 and raise depending on the package.
In case you're looking for a tool to personalize your remarketing emails, measure the effectiveness of your web forms that could turn them into actionable data, then Rejoiner is the tool that could fit your needs.
I'm sure that you already know people are abandoning their carts without even buying anything. But maybe what many of you aren't aware of is that majority of visitors like them could actually be converted into real customers.
Rejoiner utilizes innovative strategies to make customers finish their purchases on any device they are using. By using a real-time cart recovery, they enable lost sales recovery.
Why else would you add products to your cart if you won't be making a purchase?
The idea behind Rejoiner is very simple - you can set up emails, you can personalize them, you can even customize the process after the abandonment that will be sent.
Rejoiner works with other platforms too. What you need to do is download the plugin, and you can easily integrate it.
Through the dashboard, you can measure the effectiveness of your campaigns through the data Rejoiner collects.
Ecommerce platforms that can integrate with Rejoiner:
Rejoiner offers paid plan only, and the price starts from $95 per month.
AdRoll is a Marketing Platform that can increase your growth and reduce cart abandonment using email marketing, AI-driven product recommendations, and retargeting ads. It makes retargeting visitors through social channels like Facebook, Twitter, and other possible websites.
With AdRoll you can offer highly relevant recommendations to your customer using dynamic product recommendations, ads, and email backed by a smart predictive engine. The technology that AdRoll is using helps you achieve much better ROAS.
They also have dynamic Liquid ads, Retargeting, compatibility of Cross-platform, ROI, segmentation, eCommerce optimization.
It's easy to connect it with your store, taking just a few minutes, and you can connect it with:
This can be a great platform for stores with many products because using AdRoll, which makes more predictions per second, can drive you to better decisions and take your marketing further.
Adroll offers a free starter plan, but you can also use the paid version, which starts from $9 per month.
Omnisend is an automation platform for eCommerce cart recovery utilizing the power of email marketing and SMS.
You can track your customers from cookies as well as email subscribers, which lets you get more conversions through email marketing sequences. Onmnisend advertises that their strategies can help businesses win as many as 22x more than regular promotional emails.
Omnisend's segmentation feature can help you learn more about potential customers based on their shopping behavior. Using this data, you'll be able to improve your conversions with well-targeted, personalized emails and texts.
It's an automation tool that you can also use to welcome new subscribers to your email list and to walk them through the funnel until they convert.
Using its A/B testing, you'll be able to optimize your campaigns and see what gives you the best results.
Ecommerce platforms that you can integrate with Omnisend:
In case you need an eCommerce automated email marketing system for increasing your sales through cart abandonment recovery, upsells, and other kinds of email and SMS sequences, then Omnisend might be a nice solution for you.
They offer a free trial, while the paid version starts from $16 per month.
What's the better way to figure out what visitors don't like about your page than by hearing it straight from them? Olark is one of the shopping cart abandonment solutions that you should have because using it, you can ask people what your pages are missing to avoid abandoned carts in the future.
Many potential customers avoid phone calls because they might seem inconvenient or because they simply don't want to get stuck with you in an endless conversation. The Olark live-chat option can help you determine vital data like:
- What pages visitors don't like
- What product pages are bad or described sufficiently and require more info
- What your potential customers would like to know, ask or object to about your store before they buy from you
- What could you say to persuade customers to purchase
Crazy Egg's study shows that live chat can increase conversion rate, and even 38% of potential customers are more likely to buy because you are personally engaging with them. Olark can also help you identify why customers abandon their carts.
Prepare a list of questions that you would like to know about your customers or to ask them, such as:
- "Would you recommend our products to your friends?",
- "Why do you prefer working with us?",
- "What other products would you like us to offer you in the future?"
- "If you could make us prepare something for you, what would it be?",
Sending them this kind of question will help you learn more about your audience, so you'll be able to improve your funnel and increase conversions.
Olark offers a free trial period, and after it's done, the paid plans start from $19 per month.
Qualaroo is software that helps merchants increase their conversions and revenue while at the same time decreasing cart abandonments. This tool is different from other cart recovery plugins because its focus is on talking to customers and knowing what customers would really like.
With Quaraloo's survey, you're able to identify store's obstacles like:
- Which pages have high exit bounce rates
- You can figure out what customers didn't like about your website with its exit surveys feature
- Why some customers stay on specific pages for so long
Quaraloo can show you problems that your potential customers experience while they're on your store, such as their trust, confidence, opportunities, cart issues, and other reasons that might prevent them from purchasing.
One of the most sought-after targeting options within Qualaroo is the ability to run exit surveys, which is a sort of exit-intent popup. What makes it great is because you can directly ask why your potential customers leave and later improve things that are driving customers away.
Qualaroo has a free trial period of 15 days, where you can test any plan, and the paid one starts from $80 per month.
OptinMonster is a cart abandonment solution that helps you reduce cart abandonment with exit-intent popups that work.
Why OptinMonster's exit-intent technology is so unique and effective is because it uses a powerful targeting and tracking of your visitors' behavior in order to provide them the most relevant offers they can't resist.
OptinMonster has a bunch of great and professionally designed templates to choose from, and you can even customize them.
OptinMonster is more than just a cart recovery tool - it's a complete conversion optimization software that helps you increase your leads and boost revenue.
Using OptinMonster, you can target users as they are abandoning and display an exit-intent popup to remind them they need to check out. It also captures potential customers' email addresses so you can retarget them later.
This tool can help you optimize your pages and checkout in the way your users want and the way it brings you the best results.
OptinMonster has only paid version that starts from $14 per month, and they guarantee a 14 days money-back guarantee.
Cart abandonment can be a real struggle.
If you’re looking for another positive way to build a better relationship with your potential customers, and to bring them back to the cart, then the cart abandonment recovery tools can help you with your intention.
Choosing one of these effective cart abandonment solutions can help you recover your lost sales, increase your conversions, and build a better relationship with your customers.
If your customers associate your brand with a good cause they may be more likely to finish their purchase.
For this reason, we created Inline Checkout.
We believe that customers shouldn't waste time filling in details that can be automatically filled.
That's why we implemented Inline's smart fields - fields that are automatically ticked and pre-selected.
85% of online purchases are made using mobiles.
That's why all customer interactions in Inline are masterfully crafted with a mobile-first approach - to provide the smoothest checkout experience of all time.
With thousands of Ecommerce elites, we've built the ultimate checkout process that redefines the purchasing experience while keeping it secure, easy, and seamless.
Inline helps you leverage the power of social proof and reviews at every step of the checkout process and increase your revenue by 21% through automatic discounts, and the smartest upsells you have ever seen.
Using Inline on your store, customers shouldn't spend more than 25 seconds on the checkout page.
You are two clicks away from setting up the CRO tool that will skyrocket your business - literally.
Things like these shouldn't be hardcoded, and we are here to help you save time and focus on one thing that truly matters - scaling.
Start using Inline today and increase your conversion rate drastically by creating the best checkout pages with a bunch of features in only a few clicks!
If you’re ready to minimize checkout abandonment rate and skyrocket your eCommerce performances and increase your revenue, you know what to do.
Sign up and start using Inline NOW!